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Microsoft Dynamics 365 for Marketing vs ClickDimensions

When choosing the best tool to support your marketing activities there is a myriad of options to choose from with various different features to help users distinguish which is better for them. Below we take a quick look and present an overview of the features to consider when deciding between Microsoft Dynamics 365 for Marketing and ClickDimensions.

General Features

Feature 

Dynamics 365 for Marketing 

ClickDimensions 

Campaign Automation 

Yes 

Yes (business only) 

Social Marketing 

Yes 

Yes 

Email Marketing 

Yes 

Yes 

Reporting 

Yes 

Yes 

Lead Scoring 

Yes 

Yes (business only) 

SMS Messages 

Yes (with third-party support) 

Yes (for business only with third-support 

Landing Pages 

Yes 

Yes (business only) 

Web Forming 

Yes (with portals) 

Yes 

Event Management 

Yes 

Yes (business only) 

Surveys 

Yes (with customer voice) 

Yes (business only) 

Web intelligence and analytics 

Yes 

Yes 

 

Further Specifications

Feature 

Dynamics 365 for Marketing 

ClickDimensions Basic 

ClickDimensions Business 

A/B Testing 

 

Account-based marketing 

Advanced marketing analytics (PowerBI) 

API 

Built-in campaign ROI 

 

Click heatmap for email 

Compatible with Dynamics 365 Online 

Compatible with Dynamics 365 On-premise 

 

Compatible with legacy Dynamics 365 

 

Conditional content for emails 

Custom and dynamic content 

Custom entities and relationships supported 

Custom user roles and permissions 

 

 

Customer journey/workflow 

 

Device stats for email 

 

Drag and drop designer for emails 

Dynamic list segmentation in automations 

 

 

Email marketing 

Email personalisation using all CRM data 

 

Email rendering and preview 

Event management 

 

 

Geographical reporting for email 

 

 

Google AdWords integration 

 

 

 

Landing pages and web forms 

Lead duplication 

Lead management 

 

LinkedIn lead gen forms 

 

 

Marketing calendar 

Multiple lead scoring models 

 

 

Multiple time zones in one campaign automation 

 

 

PowerBI content pack 

Progressive profiling 

 

 

Purpose-built templates (out-of-the-box) 

Reports, dashboards, built-in analytics 

Reusable content blocks and common HTML editor 

Send bulk emails to lists 

 

SEO monitoring 

 

 

 

Separate data source for interaction history 

 

 

SMS messaging integration 

 

 

Social profiles, listening and posts 

 

Standalone email from CRM 

 

Surveys 

Unlimited contacts 

 

Unlimited users 

 

Use custom objects for marketing automation 

Webinar integrations 

Workflow-generated to 1 email 

 

 

Conclusion: Which one is better?

This breakdown is just a simple guide to help assist you in making the right choice. Essentially, neither Dynamics for Marketing or ClickDimensions is better than one another and entirely depends on your business needs and requirements. The best way to proceed before making any decision concerning your solution is to communicate with Advantage or your selected partner for professional advice before taking the plunge.

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